Head of Production & Content - WithU & Mvmnt
I bring close to a decade of content production experience, including three years as Head of Production & Content at fitness technology brand WithU. As a senior leader, I oversaw a 12-person creative team spanning Video, Animation, Audio, and Music - driving the end-to-end delivery of high-quality content across all brand touchpoints.
​
Working closely with Product, Marketing, Commercial, and Fitness teams, I helped shape and scale the creative function - producing everything from broadcast TV spots and in-app 4K workouts, to social-first content, bespoke music, and over 1,000 audio workouts. The work balanced technical precision with creative impact, all under tight timelines and evolving business needs.
​
Below is a selection of video work that I'm most proud of.
Client: WithUxMvmnt
Production Company: Sky Creative
Director: Dan Heaver
My role: Location Client-side Producer
Client: Sky Mvmnt
Production Company: WithUxMvmnt Production
Producer/Director: Sam Marshall
Editor: Andrea Bortolaso
My role: Head of Production & Content/Executive Producer
Mvmnt video
Mvmnt is a smart-TV fitness platform developed by WithU Holdings in partnership with Sky UK.
I was hired by WithU Holdings as Head of Production & Content to bring all content production in-house at WithU, including founding and leading the production team
Client: Sky Mvmnt
Production Company: WithUxMvmnt Production
Producer/Director: Sam Marshall, Anna Rhitere
Editor: Anna Rhitere
My role: Head of Production & Content/Executive Producer
Client: Sky MvmntProduction
Company: WithUxMvmnt Production
Producer/Director: Sam Marshall, Anna Rhitere
Editor: Anna Rhitere
My role: Head of Production & Content/Executive Producer
In-app workout content
Client: Sky Mvmnt
Production Company: WithUxMvmnt Production
Producer/Director: Sam Marshall
Editor: WithUxMvmnt Production Team
My role: Head of Production & Content/Executive Producer
The WithUxMvmnt Production team recorded 1500+ of these 4K workouts in partnership with Sky UK over 3 years. Over this time user engagement increased exponentially, with multiple spin-off products in the brand also launching
Client: WithU
Production Company: WithUxMvmnt Production
Producer/Director: Joe Candlin
Editor: Nathaniel Whittingham
My role: Head of Production & Content/Executive Producer
WithU video
WithU is a smartphone fitness app of 200+ audio workouts developed by WithU Holdings LTD.
My role at WithU as Head of Production & Content was expanded from the management of Mvmnt productions to include audio and video production of WithU audio workouts and supporting marketing & branded content
Client: WithU
Production Company: WithUxMvmnt Production
Producer/Director: Joe Candlin
Editor: Nathaniel Whittingham
My role: Head of Production & Content/Executive Producer
Client: WithU
Production Company: WithUxMvmnt Production
Producer/Director: Joe Candlin
Animator: Joel Sulston
My role: Head of Production & Content/Executive Producer